Learn Video Best Practices for Associations

Members $200 | Non-Members $550

How can associations use video to increase member engagement? Learn from expert Joel Resnik, who has launched hundreds of association video campaigns

Success Story

"Just wanted to say that this course was an incredible opportunity, full of actionable items I could apply at my association. I have a membership management background but video was a new tool for me. 10/10 would recommend!"

—Temi Adelakun, ASAE

Course Overview


Learn how membership organizations have unique opportunities to collect and share video from their community

Virtual Conferences

In a world that's going virtual, the conference game is changing. Learn how to use video to drive attendance and engagement.


Your members are your best resource when it comes to advocacy. Learn how you can use video as an advocacy tool.


Look closely at your metrics. How well did your trade association marketing campaigns for 2019 perform? If you’re hoping to do better in 2020, we have some ideas to share with you. Video is among the best free marketing tools for trade and professional associations.

And you don’t need fancy equipment or expensive lighting to make it work. In fact, anyone in your association can make a video that helps you shine. Share those videos, and you could see your influence grow.

If you’re not using video you could be missing out. Trade associations need to provide just-in-time information to their members. It’s not enough to hold an annual meeting and entice new members to join you. Instead, you need to show people value every day with content that is timely, real, and compelling. Video is uniquely qualified to fit this need.

Meet Your Instructor

Joel Resnik

Co-founder & CRO | Gather Voices

Joel Resnik is an expert in how associations can leverage video to increase their member engagement. As Chief Revenue Officer at Gather Voices, he's helped over 100 associations roll out member video activations. With special focus in virtual conferences, membership, continuing education, and advocacy, Joel is well-versed in all the use cases for association video campaigns.

Earn While You Learn - Professional Credits

In addition to our own certificate, the Video Gathering Association is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits: